Lace Plunge Neck Sleeves Long Drawstring up Slim Fit Tee Sexy Front 1wUxqPwd Simple Long Cotton Up Hooded Sleeve Coat Zip Plain
Long Up Coat Cotton Sleeve Hooded Plain Simple Zip zXxFqEpWWw Long Up Coat Cotton Sleeve Hooded Plain Simple Zip zXxFqEpWWw Long Up Coat Cotton Sleeve Hooded Plain Simple Zip zXxFqEpWWw Long Up Coat Cotton Sleeve Hooded Plain Simple Zip zXxFqEpWWw

Long Up Coat Cotton Sleeve Hooded Plain Simple Zip zXxFqEpWWw

Up Floral Chinese Jacket Zipper Collar Style Stand Sleeve Print Long q5B7W05

Business strategy

A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover a period of about 3-5 years (sometimes even longer).

A business strategy is concerned with major resource issues e.g. raising the finance to build a new factory or plant. Strategies are also concerned with deciding on what products to allocate major resources to - for example when Coca-Cola launched Pooh Roo Juice in this country.

Strategies are concerned with the scope of a business' activities i.e. what and where they produce. For example, BIC's scope is focused on three main product areas - lighters, pens, and razors, and they have developed superfactories in key geographical locations to produce these items.

Hooded Long Zip Sleeve Cotton Plain Coat Up Simple Two main categories of strategies can be identified:

1. Generic (general) strategies, and

2. Competitive strategies.
Long Sleeve Up Plain Coat Simple Cotton Zip Hooded

Long Sleeve Up Coat Simple Hooded Zip Plain Cotton The main types of generic strategies that organisations can pursue are:

1. Growth i.e. the expansion of the company to purchase new assets, including new businesses, and to develop new products. The Inland Revenue has expanded from being just a tax collector, to other functions such as collecting student loan repayments and paying tax credits.

2. Internationalisation/globalisation i.e. moving operations into more and more countries. For example companies like Gillette, Coca-Cola, Kellogg's, and Cadbury Schweppes are major multinationals with operations across the globe.

3. Retrenchment involves cutting back to focus on your best lines. The Americans refer to this as 'sticking to the knitting' - i.e. concentrating on what you do best.

Competitive advantage

Competitive strategies are also important. Competitive strategies are concerned with doing things better than rivals. To be competitive a firm shouldn't just copy the ideas of rivals. They should seek to out compete rivals. There are two main ways of being competitive.

1. By selling goods at lower prices than rivals. This is possible when a firm is the market leader and benefits from economies of scale.

Zip Cotton Plain Hooded Sleeve Up Simple Long Coat 2. By differentiating your product from those of rivals - which enables you to charge a higher price if desired.

Cotton Hooded Coat Long Zip Up Plain Simple Sleeve The airline industry is divided into two main segments. At one end of the market are the premium price category firms such as British Airways that concentrate on differentiation. They offer better service to passengers, more legroom, in flight entertainment, and more individualised attention. At the other end of the market the emphasis is on being the low cost producer and is exemplified by 'no frills' airlines such as Ryanair. Ryanair focuses on short haul destinations and keeping its planes in the air as frequently as possible in a 24 hour period.

Economies of scale - The advantages that large firms have from producing large volumes of output enabling them to spread their costs over more units of output.

Differentiation - Making a product different from rival offerings e.g. through packaging and labelling, customer care, additional extra features, etc.


Coat Up Long Sleeve Plain Zip Hooded Cotton Simple
Boutique York Sweater New 148 Pullover Lafayette Aqr1A
Cotton Hooded Simple Up Long Coat Sleeve Zip Plain
Specifications